My husbands and I ( Lucy and Joe Aini) started Dr. Jacobs Naturals in Brooklyn, New York with one mission in mind, to strengthen people’s lives and the lives of their loved ones each and everyday by putting their health first.  We believe that people should holistically take care of their health on the inside just as much as they do on the outside – Clean Living, Made With Love.

The inception of the Dr. Jacobs Naturals brand actually stemmed from our oldest son.  He was having issues with eczema and we could not find an all-natural soap that was sensitive enough for his skin, while soothing his mind.

We live and breathe our mission every day, by incorporating healthy choices into our work. 

With this belief of clean living, we began researching soaps that were healthy for the most sensitive skin, while creating holistic benefits for your mind and soul.  We found that Castile soaps were wonderful for sensitive skin, but it took us researching about Dr. Jacobs, the Swiss Chemist who perfect the Castilian tradition of making Jabon de Castilla or Castile soap, to understand how to create the most natural of these soaps with the skin and aromatic characteristics in mind.All of the Dr. Jacobs Naturals Castile Soaps are 100% vegetable based (never any animal by products) and made from the highest quality natural and organic ingredients like olive and coconut oil, never palm oil, which is known for being harsh on your skin.  Antioxidant rich olive and coconut oil have the ability to naturally moisturize your skin, keeping it hydrated all day with no oily residue.  We also added aloe vera and Vitamin E to enhance the moisture experience.

Keeping the sense of touch and the skin in mind, we wanted to create a luxurious feeling Castile soap, so we increased the viscosity two fold by adding the most natural of ingredients, sea salt, and never adding any foaming agents. Keeping true to putting health first, none of our products ever contain any toxins like parabens, preservatives, phthalates, artificial dyes, or artificial fragrances.  They are gluten free, cruelty-free, vegan, made in the USA, and Non-GMO Project Certified.

Lastly, we wanted to holistically care for people on the inside as well as the outside, so essential oils with health and wellness properties were added.  Through aromatherapy and skin absorption essential oils are known for healing properties and health benefits.   


Belly Jelly by Dr. Jacobs Naturals was actually the brain child of our Sister-In-Law, Freda Smeke. Since she can remember she has always had sensitive skin and with that, has always had to be cautious about what she put on her skin.  She always looked for skincare and personal care products that were made with natural/organic ingredients and always toxin free.  When she became pregnant with her first child, she looked everywhere for a natural baby ultrasound gel and to her dismay, could not find one. 

And so our journey and partnership began with Freda. We began researching and formulating a multifunctional, natural ultrasound gel that may also reduce the appearance of stretch marks, yet was safe for the most sensitive skin.  We developed Belly Jelly by Dr. Jacobs Naturals and went to work verify that it was delicate enough for the most sensitive skin and safe for Mother and Baby with a RIPT Test.  We also worked with Doctors and Dermatologists to gain approval for safety and use.  Belly Jelly is the first-to-market, EWG Verified Baby Ultrasound and Stretch Mark Gel that is RIPT Sensitivity tested & approved, clinically proven, Dermatologist approved, cruelty free, non-GMO, hypoallergenic, and vegan.  It is also gluten free, fragrance free, alcohol free, dye free, formaldehyde free, paraben free, petrolatum free, propylene glycol free, phthalate free, and sulfate free.

 We hope everyone loves these gentle, all-natural, healthy products as much as our whole family does!